Chosen as the “word of the year” by a study of the Global Language Monitor institution, emoji is the protagonist of the new action promotional marketing for Coca-Cola in Puerto Rico.
Continuing the activation that spreads happiness, a trademark the first virtual address that contains the symbol of a smiling smile.
By accessing the URL, the user is directed to a landing page. There, you can register for a drawing for a “happy URL”. Created by local DDB, the initiative has activation in digital and traditional media such as billboards around the country.
