Experiência de Marca

Upcoming Lego house will be built in Denmark

Construction for the LEGO House in Billund, Denmark by architect firm Bjarke Ingels began two days ago. Measuring at 12,000-square-meters, the design of the architecture was inspired by the “stacking concept” of the toy.

Construction for the LEGO House in Billund, Denmark by architect firm Bjarke Ingels began two days ago. Measuring at 12,000-square-meters, the design of the architecture was inspired by the “stacking concept” of the toy, with LEGO parts making up different areas of the building.

Featuring a café, a unique LEGO store and a gallery at the top of the building that is modeled to look like gigantic LEGO bricks, the founders hope that “anyone can experience the LEGO idea”.

Casa Lego está em construção na Dinamarca

Its interior is still under development but Bjarke Ingels aims to design a center that can provide hands- and minds-on experience for the public.

Bjarke Ingels shared that he feels “the LEGO brick embodies the notion of systematic creativity – that the rigor and rationality of the LEGO brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play”.

lego 2

The LEGO House, which is due to be completed in 2016, expects to host an estimated 250,000 people annually.