Experiência de Marca

Gillette makes a surprise homage to the biggest Brazil

All of this as a preparation and trust ritual to the Brazilian team athletes who will be playing in the next two friendlies: the first against Panama, on June 03 in Goiânia (GO), and the second against Serbia on June 06, at the Morumbi Stadium in São Paulo.

Gillette, a P&G brand, with tradition in sports marketing reunited, on May 20 at Ibirapuera Park in Sao Paulo, Oscar, Paulinho, Daniel Alves and David Luiz for a special preparation for the days of victory, with a special guest, former goalkeeper Marcos, honors from Favelas Cup children (Cufa) and videos from family and friends.

All of this as a preparation and trust ritual to the Brazilian team athletes who will be playing in the next two friendlies: the first against Panama, on June 03 in Goiânia (GO), and the second against Serbia on June 06, at the Morumbi Stadium in São Paulo.

O que era para ser aparentemente uma coletiva de imprensa, se transformou em uma homenagem aos jogadores da Seleção Brasileira.
O que era para ser aparentemente uma coletiva de imprensa, se transformou em uma homenagem aos jogadores da Seleção Brasileira. 

But it was not just to talk to the press about how they are preparing to wear the Brazilian team shirt that the “green and yellow quartet” was invited. They were caught by surprise by a great tribute from Gillette.

Starting with the presence of the national idol Marcão. The former goalkeeper spoke about the importance of preparation, confidence and undying passion for the national team. “There’s only one thing a boy could want more than to be a footballer. And it is being a part of the Brazilian National Team. This is a passion that is born with us “, said Marcos.

After that, videos with testimonials from friends and families of athletes who will be playing in the team coached by Felipe Scolari in the coming games against Panama and Serbia were presented.

Finally, children from Cufa, also supported by Gillette, paid a special tribute to their idols. Letters talking about the importance of having them as examples in professional football and the Brazilian national team were read.

“You represent our dream. Today, even young, we wish one day to become soccer players and also be wearing the Brazilian team colors”, said an excerpt from a letter read by the children.

“After all this, you will need nerves of steel to endure so many emotions. I would like to say to these boys that they have to continue pursuing their dreams and fight as we fought to get here”, said an emotional Daniel Alves.

“It is very gratifying to receive such affection from these children and from our family. Listen to Marcos talking about his experience was also sensational. Situations like this only motivates us and fills us with pride by wearing the Brazilian National Team shirt”, concluded David Luiz, the national team main defender.

Oscar also got quite emotional with all the surprises, recalling his childhood days. “When I was a kid I dreamed of wearing this shirt, and now I’m getting the chance to play for the national team in front of our fans. Today we are these kid’s idols and this is a mixture of pride and responsibility”, said the midfielder.

Paulinho, who took his first steps in football in São Paulo, was keen to stress another Gillette ambassador, coach Luiz Felipe Scolari – who could not attend to the event but sent a message of support through his subordinates.

“Scolari is a very nice guy; he has a heart of gold and is always supporting his athletes. Together, we will strive to get even more achievements for the team”, said Paulinho.