Thousands of fans will be visiting Brazil during the World Cup 14 to accompany their national teams during the games, which occur in 12 host cities spread across the country. Aiming to help foreign tourists to know better their destinations, Embratur launched a digital platform called “The World Meets in Brazil” , developed by AgênciaClick Isobar.
Every tourist who access www.theworldmeetsinbrasil.com is redirected to a page according to their nationality, where can be found information about cities where each team will play.
In addition to content from Facebook, Twitter and YouTube, this platform brings always news created by fans. Each country has also its own hashtag, in order to the information of each nationality be available on the appropriate section.
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Tools such as the Trip Planner, with tips on attractions and accommodations, Brazil 360 º experience, with videos in 360 of the 12 host cities for the World Cup 14, and Brazil Quest, a mobile game for Facebook set in the cities hosting the games are attractions to be seen in the website.
“Our goal was to gather as much content as possible on the World Cup 2014 in a single environment and enhance the quality of the experiences of tourists with the country. It will be our ‘business card, explains James Tomazella, coordinator of Communication for Embratur.
